In an increasingly competitive market where customers have a widening array of choices to access and consume digital content, telecom and media companies can no longer compete on product or price.
The cost of switching is nearly irrelevant, new media providers are constantly emerging, and operators are contending with an explosion of customer demand for content and connectivity – delivered on any device, right now.
The competitive convergence of traditional wireless/wire line Telcom’s, content providers, and over-the-top (OTT) disrupter’s has created an environment where the quality of the customer experience is the only lasting differentiator.
