Digital Marketing

Digital marketing is the promotion of products, services, or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. The exponential growth in digital channels has given rise to the importance of digital marketing. Smart Orientation prides itself in the fact that we offer extensive services in offering our clients top notch digital marketing services. We monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc.

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you.

The Key components Of Digital Marketing In the Digital Era are:

  • Website design (user experience)
  • Search engine optimization (SEO)
  • Pay per click (PPC)
  • Social media marketing (SMM)
  • Email marketing
  • Affiliate marketing
  • Content marketing
  • Display advertising (banner ads)
  • Online reputation management (ORM)


We offer a combination of all of the above components. The technology industry depends on constant innovation. How do you ensure your marketing also stays cutting edge? With our Technology Marketing solution, you can continuously optimize your entire lead life-cycle—attracting, educating, and qualifying leads more completely, maximizing sales productivity, and delivering more new logo and install-base revenue